Whenever you will plan for an event, the big dilemma that many of you event presenters face is selecting a cost-effective method to promote and endorse your events. Here are some tips and some activities that can really help to promote your events effectively:
Facebook - Facebook is a great way to keep in touch with audience and promote your events. Create your fan page and utilize it to engage with your fan base.
LinkedIn - There was a time when we are using LinkedIn for finding jobs and business related information. Now you can use the powerful features of Groups, Events, and the Business profile page to promote your events and interact with your fans.
Twitter - Twitter is one most high traffic portal among the social networking website. Many of you might have a feel that Twitter is good for celebrities, but actually it's a powerful tool to talk about your event to the people who follow you and whom you are following.
Websites - Put the details of your event on your website. This has the disadvantage that you are only going to reach the people who know you exist and are interested in what you are doing, but they are also the group most likely to invest in a ticket. Furthermore, this means that anybody who hears vaguely about the event can get the precise details. Make sure you check the listing for required updates at least weekly. Out of date websites create a very bad first impression.
Email Marketing - Don't use Email Marketing to bombard your newsletters and "buy me" ads. Make sure you use your fans list carefully, use targeted marketing strategies for certain demographics and location and send a mass email to let them know about the event. Email marketing is very effective and can make your event viral, as your fans can easily forward the message to others they think might be interested.
Email Signatures - Everyone aware with the fact that email marketing is an important tool, but many of you overlook the importance of your normal everyday emails. It is very important to add a paragraph to your email signature to let people know about your upcoming events.
Event Directories and Search Engines - Submit your event on major search engines and to the various events directory. Search for the high page rank and Alexa ranking event directories and post your events, event directory's high page rank will help your event to come on Google and Yahoo search results.
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